An Important Letter about our Speaker Video Production:
View Our Demo Video Page Here!
Dear Fellow Speaker,
I, along with my associate producer Nathan Chandler, take pride in delivering First-Class Speaker Videos That Rock for all of our clients. And we are proud of the fact that since 2001, we have produced over 120 speaker videos and call all of our clients close friends! Hopefully, your name will be added to our list soon!
The purpose of this letter is to outline the process of working with us to produce for you a 
FIRST-CLASS SPEAKER VIDEO THAT ROCKS!
This letter is not to "sell" you on what we have done as producers in the speaking industry, but simply to explain our process, workflow, and pricing.
If you haven’t reviewed some of our speaker videos, please check out our demo video page…
View Our Demo Video Page Here!
SO HERE’S THE DEAL…
A couple of times a year we will put out a “Next Call For Speaker Videos” request to our email list of over 3000 professional speakers. The first 10 speakers who confirm with their deposit that they want to be a part of our new promotional package will get our full attention. If you have been thinking, hoping, or planning on me being involved in the creative process of producing your video or signing up for my coaching program, NOW is the time to act.
And if you are reading this letter, but aren’t sure of the timing of the promotion, Call or Email Now to find out if there is a slot available. We get booked quickly and our schedule stays very tight, so don’t delay!
THE PRICE
In the past, we've worked with 3 different video "package deals" that ranged from $9,000 - $15,000 depending on the time involved in the production, the total duration of the video, the number of "bells & whistles" involved in the production, the amount of source footage we had to work with, the style of editing, and whether or not there was a video bio included, among other things. But this special "Next Call For Speaker Video" promo package will be the best-of-the-best, top-of-the-line production we offer with superb content & story development - not for $15,000 - but for a discounted price of only $9,000 total including web video versions as well. And you will get your video produced in approximately TWO WEEKS from your start date. No video will go out of our studio without my creative touch and full blessing. You can count on your speaker video positioning you as a Rock Star in your world!
In our previous promotion the 10 slots sold out in seven days, so if this is something you are interested in give me a call or send an email immediately at 972-827-7707 or Robin@RobinCreasman.com
MORE ON THE PRICE
If you think about our production fee in professional terms, you will realize what a great investment this is. First of all, to produce a First-Class Speaker Video That Rocks takes every bit of two weeks... 10 long days with no fluff or padded time. The industry average of a corporate type video ranges from $1000 - $2000 per finished minute of production. Therefore, a 10 minute video would run from $10,000 on the low end, to upwards of $20,000 for an average national rate. Even at the high end, this would be a solid investment if you knew that you could gain $100,000 worth of business from your new video. And that's exactly right! Your new speaker video should be so good that it positions you to gain a whole new level of speaking engagements at a higher fee. Period! If you're not getting this from your video, then something is wrong and you need a new demo!
YOUR CALLING CARD FOR SUCCESS
You do realize that speaker bureaus & meeting planners all agree that the single most important marketing tool for getting booked as a professional speaker is the speaker video right? This single tool can "make or break you" when it comes to being reviewed by those who make the decision to hire speakers.
There are plenty of stories of well-known & highly regarded celebrities, authors and so-called experts whose speaker video "un-sold" them to the meeting planner. Their credibility was lost because of a bad video... be it from poor production, weak content or lack-luster presentation skills, the results were the same. NO BOOKING!
A speaker video is the ultimate "calling card" for professional speakers. Without one you are not considered to be a "real speaker." With a "not-so-good" one you are considered a "bad speaker."
THE VIDEO
For clarity sake, what we are delivering in this package is not some “cookie cutter boring video,” but our top-of-the-line first-class speaker video production that rocks!
View Our Demo Video Page Here!
As we all know, the digital video world is changing ever so quickly with the advent of YouTube & web videos. VHS delivery is gone and even DVDs are becoming less important now that online videos can deliver a better than average quality experience. Yet, it’s extremely important (maybe even more so now) to produce a product that stands out from all the average and consumer type videos we see on the web. As a speaker, you only get a couple of minutes to Sell the Sizzle to your viewer or you lose and they move on.
So we have found that delivering a high-quality, fast moving 7 - 10 minute video (we are not tied to an absolute length here, but definitely under 10 minutes because YouTube now limits videos to 10 minutes in duration!), taken from various venues offering the best-of-the-best of your message, coupled with a short video bio telling “your story,” and packaged into a cool and relevant presentation style is the best way to go for web viewing and to Sell the Sizzle to your viewer.
But wait… there’s more. We then add one to three more video clips showcasing a segment of your speech from a single venue that tells a longer story without edits of one of your more featured moments. These short videos may run 3 – 8 minutes depending on the content, but it gives the viewer the option to see more of you and to hear a full story from your presentation if they want.
So in the end, your Preview Video will be a highly produced 7 – 10 minute production that you’d want everyone to watch first. Then you’d have one to three additional video clips of you telling your signature stories that will be stand-alone videos that anyone could watch if they wanted to see more. In total, you will have anywhere from 15–35 minutes of master footage delivered back to you!
THE GOAL
The goal of your speaker video is to get you into what I call “The Maybe Pile” and to keep you out of “The Trash Pile”. Your video is not the only thing that will get you the gig, but it can be the one thing that causes you to lose the gig. Sell the Sizzle and leave them wanting more! Follow that with a great one sheet, website & program description and you’ll be Rocking!
THE PRODUCTION PROCESS
On average, the total production time for your video will be approximately two weeks (ten business days). This gives us time to digitize all your footage into our editing system, log and review the footage and begin to understand your message and formulate how to proceed (first 3 days). We’ll want to have a phone conversation with you to discuss the direction of the project and hear from you your goals for the video, learn your message points, understand your audience and to hear “your story.”
We’ll then proceed into the first stage of building the video and adding in the various elements to enhance the look, sound, and presentation value allowing you to stand out and represent you at your best (next 3 days). On or about the 6th or 7th day of production we will send you via a web link, what we call a rough-cut review of the final video for you to watch, which in reality will look like the finished version of the video. This will be your chance to make any general changes in messaging, music, content, graphics, etc. But we want you to see a high quality version of the video so you don’t have to make any assumptions as to what we are “going to do.” You will see it just like a meeting planner will. This rough-cut version will give you a chance to see it in all its glory, but you’ll still be able to make corrections if need be.
THE REVIEW PROCESS
In general, because we have been diligent in our pre-production phone meeting with you (and in additional conversations throughout the production process) to get a clear understanding of who you are and what your message is all about, this rough-cut review is usually 90% on the mark. On occasion we may need to change a piece of music, graphic color, or correct a misspelling or something here and there, but it’s usually pretty close to being ready to finalize.
Once you get a copy of the rough-cut video (day 7), we ask that you look it over and return your comments within 24 hours. Because you will be reviewing a “web” video, you will have access to view it from any location and can forward it to anyone to get their opinion.
As you can imagine, video production is a very subjective business. Although, one person may have a different opinion about a video, unless it’s “bad,” it’s rarely “wrong.” It just might not be what was expected. This is why we strive to communicate what we will deliver to you in advance to you actually seeing the rough cut. Our initial pre-production meeting (and additional phone calls) will serve both of us in knowing what to expect. This is how we’ve been successful in delivering a rough-cut review video that is 95% on the mark for the majority of our clients.
Question… What happens if after viewing the rough cut a client changes their mind and asks for the video to go into a different direction than what was originally discussed? This is okay, but we might need to re-address the project pricing and timeline and work on an additional hourly basis for the “new” video. But there is NO EXTRA charge for tweaking and perfecting the original idea to your satisfaction. I only mention this to set parameters. And I can honestly say this has happened only twice in over 120 videos that we’ve produced and should not be an issue for you to worry about.
THE FINAL PROCESS
So the process will be that once we deliver to you the rough cut review video (day 7) and you get back to us within 24 hours (day 8) your suggestions or corrections, then we will go into the final production stage and finish out all the changes the following day (day 9) and send you the revised version for you to sign off on. At this point your final balance is due. In addition to your deposit being delivered at the signing of this contract, we ask you to submit a post-dated check (or credit card info) the first week of your project start date and we’ll hold it until approval of the final rough cut review. At which point we will deposit your check or activate your credit card number so there won’t be any delay in the shipment of your Final Masters.
Lastly, we will output and author the DVD Master and process your QuickTime online Video Masters for your website (day 10). At the end of two weeks (10th day), we ship everything, including your source footage, back to you via FedEx and you’ll be good to go! Not to worry though, we will hold onto your archived footage in a digital form for future updates when needed.
LAST THOUGHTS
As I mentioned earlier, we have produced over 120 speaker videos at this point and we feel confident in that we “know” the speaker market and will do our very best to position you in your best light regarding your content selection, production style and imaging. We know what meeting planners are looking for and many times it’s hard for the speaker to see what they do with fresh eyes because they are too close to it and this gives us a great opportunity to partner with you in helping you tell your story in the best way possible.
Please don’t hesitate to ask any questions because this is Your Video & we are serving You!
AS AN ASIDE...
One of my messages as a speaker is sharing how important it is for each of us to ROCK in all we do, both personally and professionally. And Nathan & I strive to ROCK in our business everyday for every client we partner with. Let me explain what I mean when I say ROCK, so you can hold us accountable to my message!
R – Reach Out, put others first and make it about them in order to grow fans!
O – Over Deliver in all you do.
C – Create, Craft & Communicate your brand in a positive & entertaining way.
K – Know Your Stuff and be really good at what you do.
When you know how to R.O.C.K., you'll have the power to turn potential customers, friends, and associates into fans! And when you have fans, your days of "selling" are over! You are now the "preferred choice," "the go to guy or gal," and "the one who gets the gig." People talk about you in a positive way, they want to work with you and they tell their friends about you. That's why I say to Stand Out Like A ROCK Star is your backstage pass to SUCCESS! So let’s ROCK!
So now, the only thing left for you to do is to decide if you want us as your producers for your next speaker video.
Certainly we can give you plenty of testimonials, demo videos, and personal clients to speak to if you want to know more about what it’s like to work with Nathan and me, but I would venture to say that there are many more than 10 speakers who already know they want to be a part of this promotion. Many of you have spoken to me personally saying that I am on "your list of projects" for the year. And as I travel around and speak to NSA Chapters or am featured on different teleseminars, many of you have mentioned you want me to be your producer. You’ve even said you know it’s expensive, but you also know it’s a highly valued investment and worth doing. Well here's your chance to make it happen!
ALL YOU NEED TO DO IS 2 THINGS TO GET STARTED...
1. Follow the link on this page to send me an email and tell me you are interested. If you have any questions about the process feel free to ask them and I will give you a call to discuss. Once I receive your email, I will let you know if one of the 10 slots are still available and then I’ll send you a simple letter agreement giving you an opportunity to secure your position.
2. Next you must sign the letter agreement and send a check or your credit card number with a 50% deposit. This will secure you one of the next ten productions slots. We will determine your timeframe based on a first-come-first-served basis.
That’s all it takes to get started. We will discuss the details about your footage, message, goals, direction, target audience, style, etc., once your deposit has been received.
So, if you are considering producing a new speaker video this year, then let me hear from you! We can work out the timeline and details that fits your schedule. But don’t wait. Get on the schedule NOW so you don’t miss your chance. ☺
Thank you for the opportunity to serve you. I look forward to hearing from you.
Rock On,
Robin
P.S. Don't Delay! Email Me Now to secure your position! Robin@robincreasman.com
Book Robin Creasman Productions
to produce your new Rock Star Speaker Video!
Call NOW! 972-827-7707 Robin@RobinCreasman.com
